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One-Time Hosts'
Frequently Asked Questions (FAQ)
What is the
reach of internet radio?
According to a
January 2004 Arbitron study, "the audience for radio and video
broadcasting over the internet has grown substantially in a very
brief period of time." 51 million people have tuned into
internet radio at some point during the past 30 days, and 30
million are regular weekly listeners. 42% of the internet
audio audience listens to internet radio while shopping or
researching a product or service online.
What are
Global Talk Radio's demographics?
Click
here to view GTR's
demographics, as monitored independently by Quantcast.
(Keep in mind that traffic monitoring sites tend to only track
about 10% of a website's true traffic... but they provide useful
information about age, gender, education, income, etc.)
Global Talk Radio
(GTR) began streaming in April, 2005 and
surpassed the 20,000,000-hit mark in May 2009.
And our audience is soaring... up
167% in May 2009! In
fact, Global Talk Radio has earned the reputation of "the
fastest growing internet talk radio station".
Most of our
listeners are between 25-60 years old (fairly evenly distributed
between the genders), with above-average education and
above-average income/investments. The majority of our
listeners are currently in the United States and Canada,
although we have reached listeners in 64 countries across
Europe, Asia, Africa, Australia and throughout North and South
America.
Is internet
radio as professional as AM/FM radio?
Yes - at least at
Global Talk Radio, it is! (Read our
testimonials.) When you host your show on our
station, you are provided with a wide range of amenities,
depending on your specific needs. More specifically, we
have the ability to:
-
Let you host
your show either in our studio (near Los Angeles) or
remotely (via telephone)
-
Offer
listeners a toll-free 1-800 number to call into your show,
plus a direct phone number for international callers
-
Tie together
a maximum of 4 telephone lines simultaneously, so that you
can interact with guests and listeners.
-
Play
royalty-free bumper music at the beginning and end of each
segment to give your show a professional sound.
-
Record your
program in MP3 format for on-demand streaming and podcasting
Why should I
host with Global Talk Radio, instead of somebody else?
Simply put:
We believe our total package (low cost, extensive amenities, and
the ability for your show to grow fast as our audience expands)
is unbeatable! We are large enough to offer you
professional service, yet small enough to work with you
individually. A common complaint we hear from hosts on
other networks is that costs are high, and they still end up
doing all of the work themselves. At Global Talk Radio, we
regularly receive feedback from hosts, syndicators, guests and
advertisers alike, thanking us for going far beyond their
expectations to ensure complete satisfaction.
How will my
show be funded?
One-time episodes
of "Public Access Radio" are funded exclusively by the host.
However, you are welcome to work with your own sponsors to
recoup the small production expense, by incorporating their
messages or advertisements into your program.
Why must
hosts sponsor their own programs?
It takes about 7
manhours to produce a 1-hour program on our end, so the station incurs
substantial costs in production and marketing of each show (including labor, programming, streaming, storage,
rent, telephones, licenses and advertising.) Banner
advertisements only cover a small fraction of these expenses,
and since audio commercials are infrequent on internet radio,
the burden of the production cost is passed along to the host.
In return, the host receives exposure and promotion to our
audience, with the credibility of appearing on internet radio, and we distribute
an internet press releases
announcing their appearance on "Public Access Radio".
Compared to
"bartered time" on conventional AM/FM stations... and even
compared to other online radio stations... Global Talk Radio
offers a relatively inexpensive and cost-effective way to start
your own radio show:
Can everyone
host their own show if they sponsor the station?
No. We have
strict guidelines as to the suitability and appropriateness of
our programs. We approach many of our prospective hosts after hearing
of their work from other sources. Others contact us,
and if we approve, we extend an invitation for them to host
their own show. However, we have also turned down many
hosts - even though they offered to sponsor the station -
because they did not meet our qualification standards.
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