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One-Time Hosts' Frequently Asked Questions (FAQ)

What is the reach of internet radio?

According to a January 2004 Arbitron study, "the audience for radio and video broadcasting over the internet has grown substantially in a very brief period of time."  51 million people have tuned into internet radio at some point during the past 30 days, and 30 million are regular weekly listeners.  42% of the internet audio audience listens to internet radio while shopping or researching a product or service online.

What are Global Talk Radio's demographics?

Click here to view GTR's demographics, as monitored independently by Quantcast.  (Keep in mind that traffic monitoring sites tend to only track about 10% of a website's true traffic... but they provide useful information about age, gender, education, income, etc.)

Global Talk Radio (GTR) began streaming in April, 2005 and surpassed the 20,000,000-hit mark in May 2009.  And our audience is soaring... up 167% in May 2009!  In fact, Global Talk Radio has earned the reputation of "the fastest growing internet talk radio station".

Most of our listeners are between 25-60 years old (fairly evenly distributed between the genders), with above-average education and above-average income/investments.  The majority of our listeners are currently in the United States and Canada, although we have reached listeners in 64 countries across Europe, Asia, Africa, Australia and throughout North and South America.

Is internet radio as professional as AM/FM radio?

Yes - at least at Global Talk Radio, it is!  (Read our testimonials.)  When you host your show on our station, you are provided with a wide range of amenities, depending on your specific needs.  More specifically, we have the ability to:

  1. Let you host your show either in our studio (near Los Angeles) or remotely (via telephone)

  2. Offer listeners a toll-free 1-800 number to call into your show, plus a direct phone number for international callers

  3. Tie together a maximum of 4 telephone lines simultaneously, so that you can interact with guests and listeners.

  4. Play royalty-free bumper music at the beginning and end of each segment to give your show a professional sound.

  5. Record your program in MP3 format for on-demand streaming and podcasting

Why should I host with Global Talk Radio, instead of somebody else?

Simply put:  We believe our total package (low cost, extensive amenities, and the ability for your show to grow fast as our audience expands) is unbeatable!  We are large enough to offer you professional service, yet small enough to work with you individually.  A common complaint we hear from hosts on other networks is that costs are high, and they still end up doing all of the work themselves.  At Global Talk Radio, we regularly receive feedback from hosts, syndicators, guests and advertisers alike, thanking us for going far beyond their expectations to ensure complete satisfaction.

How will my show be funded?

One-time episodes of "Public Access Radio" are funded exclusively by the host.  However, you are welcome to work with your own sponsors to recoup the small production expense, by incorporating their messages or advertisements into your program.

Why must hosts sponsor their own programs?

It takes about 7 manhours to produce a 1-hour program on our end, so the station incurs substantial costs in production and marketing of each show (including labor, programming, streaming, storage, rent, telephones, licenses and advertising.)  Banner advertisements only cover a small fraction of these expenses, and since audio commercials are infrequent on internet radio, the burden of the production cost is passed along to the host.  In return, the host receives exposure and promotion to our audience, with the credibility of appearing on internet radio, and we distribute an internet press releases announcing their appearance on "Public Access Radio".

Compared to "bartered time" on conventional AM/FM stations... and even compared to other online radio stations... Global Talk Radio offers a relatively inexpensive and cost-effective way to start your own radio show:

  • Conventional AM/FM radio stations charge $250-$2500 per hour

  • Other online radio stations charge $75-$5200 per hour

Can everyone host their own show if they sponsor the station?

No.  We have strict guidelines as to the suitability and appropriateness of our programs.  We approach many of our prospective hosts after hearing of their work from other sources.  Others contact us, and if we approve, we extend an invitation for them to host their own show.  However, we have also turned down many hosts - even though they offered to sponsor the station - because they did not meet our qualification standards.


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