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Guest Sponsorship: Frequently Asked Questions (FAQ) Why do we ask guests to sponsor the station to appear on this program? It takes about 7 hours to produce and engineer a 1-hour program, so the station incurs substantial costs in production and marketing of each show and its guests (including labor, programming, bandwidth, storage, rent, telephones, licenses and advertising.) Banner advertisements only cover a small fraction of these expenses, and since audio commercials are infrequent on internet radio, the burden of the production cost is passed along to the guest. In return, the guest receives exposure and promotion to our audience, and we regularly distribute internet press releases announcing guest appearances on our programs. Do guests really chose their sponsorship amount? Yes! First, our intention is to make this particular program's success directly dependent upon its popularity. Rather than arbitrarily dictating what the sponsorship should be, we have chosen the laws of supply and demand to determine that. Simply put, we let the guests personally determine the value of their appearance on our program. Moreover, since this program features a wide range of guests from multi-national corporations to individuals, one sponsorship rate is not right for everyone. This method allows larger sponsors to have the longer segments at the start of the program, while allowing smaller contributors to still have a spot at a lesser cost. How much should I offer to sponsor? Of course, this is entirely up to you. Offer as little or as much as you feel comfortable with (in even whole-dollar U.S. currency amounts), but please understand that there are only a few segments available in each show, so only the top sponsors will ultimately appear on the program. Also, bigger sponsorships generally receive better placement within the program (i.e., toward the beginning). However, guest appearances are not "auctioned". We do not encourage you to compete with other guests, and we do not make specific recommendations of how much you should offer in order to appear on the program. Instead, the sole purpose of the sponsorship is to help cover the costs of producing and promoting the show and its guests on our station and throughout the internet. What advantages are there to offering higher amounts? Many! First, the top sponsors will generally appear toward the beginning of the program and may have longer interviews (up to 15 minutes in length). Second, top sponsors will (at GTR's sole discretion) receive additional free banner impressions on our website. Also, since there is only room for a small number of guests on each show, smaller sponsors may not be accepted due to time limitations. Can I see what others have offered? No. Again, this is not intended to be an auction. Can I change my sponsorship offer? No. You may only offer one sponsorship per guest appearance, unless we advise you that your sponsorship was too small to guarantee a spot on the program. When will I be charged? You will only be charged if your sponsorship is accepted. If your sponsorship is rejected because it is too small, you will not be charged anything. We will generally make decisions on whether or not to accept sponsorships within 2 weeks of their receipt, and you will receive an email either way confirming whether your sponsorship was accepted or not. Is sponsorship required to appear as a guest? No. You may enter "0.00" as your sponsorship offer, "1234-1234-1234-1234" as your credit card number, "00/00" as your expiration date and "000" as your CVV2 security code. However, there will often be more sponsors than there are guest spots available, so it is quite possible that a $0 sponsorship will not be accepted. Can everyone appear as a guest if they sponsor the station? No. We have strict guidelines as to the suitability and appropriateness of our guests. We approach many of our prospective guests after hearing of their work from other sources. Others contact us, and if we approve, we extend an invitation for them to appear on our programs. However, we have also turned down many guests - even though they offered to sponsor the station - because they did not meet our qualification standards.
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