Business Undergos Now Have a Bigger Bite
Business owners without the marketing resources of the ‘Top Dogs’ can now fight back and gain market share with leading edge, cost-effective solutions thanks to a unique collaboration.
Business owners now have access to a unique portfolio of impressive resources that focus on cost-effective marketing. In an innovative collaboration, the new Underdog Marketing Challenge website and the just released ‘Underdog Marketing’ book provide step-by-step guides, case studies, killer tips, research tools and fresh solutions in print and on-line for the ultimate in broad marketing effectiveness.
Developed to fill the knowledge gap between traditional and internet marketing, ‘Underdog Marketing’ focuses on teaching business owners how to research, develop, implement and evaluate all their marketing options. "By offering a print and internet collaboration, business owners can learn, try, ask questions directly to the authors and connect with other business owners through the on-line forum," says co-author, seminar presenter and marketing professional, Penelope Herbert. "It’s a dynamic, cost-effective and innovative solution for any business owner."
"The Underdog Marketing Challenge website provides videos, podcasts, text-based courses, downloadable software and on-line expert mentoring combined with a published book of step-by-step guides and case studies," says Ms Herbert. "Not only do business owners need access to leading-edge materials and advice, but they also need to know the most cost-effective and penetrating marketing activities suitable for their business. ‘Underdog Marketing’ is a published book crammed with easy to understand information that works with innumerable on-line resources for learning, research, and business interaction."
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For more information, media electronic version, cover PDF, images and interviews please contact Penelope Herbert (061+80)425 705 012 or [email protected]
Accolades for ‘Underdog Marketing’ www.underdogmarketingchallenge.com/book
The newly released book has attracted impressive accolades from international business entrepreneurs including "Underdog Marketing id the must-have book for anyone planning to create their future around their own expertise" and "…you get awesome results at a very low cost by following the easily understood steps in this book" and "It is a definitive work that should be read by everyone, whether in business already or starting out".
Information on the Authors of ‘Underdog Marketing’
Dr Alex Davidovic is a serial internet entrepreneur with over 20 years experience in software development and internet marketing. Dr Davidovic is the author of four books and an International Grand Chess Master.
Penelope Herbert has worked in television and print media, marketing, public relations and communications for over 20 years. Penelope is the author of the ‘Crisis Communication Planning & Management Workbook’ and works as a business writer and seminar presenter.
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