Wilson Marketing Group Releases the Fifth Article in the Profit Hunt Series
FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT: Ken Wilson P.O. Box 859 Wayzata, MN 55391-0859 Phone 763.476.2216 Fax 763.475.8275 Wilson Marketing Group Releases the Fifth Article in the Profit Hunt Series. Minneapolis, MN December 9, 2009 - The Profit Hunt Series are articles address in the concerns of management of Business-to-Business companies in generation revenue and growth. The fifth article in the series is titled "The Customer Acquisition Challenge or Five Steps to Acquiring a New Customer". "This is the toughest economy we have seen since the 1973 recession. As the need for new customers grows to critical proportions, many firms find themselves at risk of making poor decisions. Executives are under tremen¬dous pressure to generate new rev¬enue. Unfortunately, under these conditions, human beings are prone to make hasty decisions that may not be in their long-term interest." said Ken Wilson. The Customer Acquisition Challenge or Five Steps to Acquiring a New Customer article addresses the process needed of identifying target markets and prospects within those markets. With this process companies will identify those industries and prospects that need their services and are a "good match" for your company. With your deep understanding of the idea costumer, you then develop the necessary steps to cost effectively reach those prospects to produce additional revenue and profits. The five steps, when implemented correctly, have produced outstanding results. Currently there are four other articles in the Profit Hunt Series: • • • • To request a free copy of any of the Profit Hunt articles, please send a email to [email protected] or call 763.476.2216. You can also visit Ken Wilson is a CMC® (Certified Management Consultant), trainer, writer, educator, and speaker with more than 24 years of experience in helping companies grow and prosper. Ken is an expert in B2B marketing and sales planning. He is president of the Wilson Marketing Group, Inc., and has also been a member of the adjunct faculty at the Graduate School of Business at the University of St. Thomas for over two decades, teaching courses in strategy, product management, and marketing. He has authored two books, Strategic Marketing Planning, and Product Marketing Management. Ken is available for interviews and comments on various Business-to-Business marketing and sales topics. About the Wilson Marketing Group, Inc. The Wilson Marketing Group, Inc. is a management consulting firm specializing in business-to-business planning and strategy. The Wilson Marketing Group works with management to formulate and implement strategies that yield sustainable results
